Butt Rub: Persona Rub

1908 Butt Rub

8 oz Wide Mouth Jar

Ingredients: Paprika, Salt, Sugar, Garlic, Onion, Cumin, Mustard Seed, Red Chili Flakes, Oregano

By the Ember and Iron of the Smoke Pit!

Savor the legacy of Southern smokehouse mastery with the 1908 Butt Rub, a bold, time-tested blend designed to fire up your BBQ with deep color, big flavor, and balanced heat. Crafted for pork but irresistible on everything from brisket to tofu, this rub honors the roots of American pit cooking with every sprinkle.

Ingredients & Their Culinary Magic:

• Paprika – The Firestarter: A robust base with smoky sweetness and a vivid red hue that makes every meat a masterpiece.

• Salt – The Crust Creator: Pulls moisture to the surface for that perfect bark, locking in flavor and tenderness.

• Sugar – The Caramel Charmer: A touch of raw sweetness helps build crust and balances heat with Southern charm.

• Garlic – The Flavor Fixer: Deep, savory richness that elevates the rub’s umami punch.

• Onion – The Depth Dweller: Adds a sweet-savory foundation, mellowing the sharper notes.

• Cumin – The Earthy Ember: Warm and grounded, with just enough edge to keep things bold.

• Mustard Seed – The Tangy Tactician: Whole seeds add rustic crunch and a subtle spicy tang that cuts the richness of fat.

• Red Chili Flakes – The Ember’s Kiss: Gentle heat that simmers on the tongue, never overwhelms.

• Oregano – The Wild Herb Whisper: A Mediterranean lift that brightens and balances the blend.

Why You’ll Love It:

• Barbecue Legend: Built to honor traditional Southern pork shoulder and ribs, with versatility for modern tastes.

• Color + Crust: Perfect for rubs that need deep color and a caramelized bark.

• Full Spectrum Flavor: Sweet, spicy, smoky, earthy, and herbal—each element in harmony.

• No Fillers, All Fire: Just pure spices and tradition in every jar.

Season with Story and Smoke

This isn’t just a rub—it’s a ritual. From backyard smokers to championship pits, the 1908 Butt Rub carries on a legacy of flavor forged in fire. Season boldly, cook low, and let the smoke write your story.